Brand Kit
Assets with taste
The official CareerScope mark is the single source of truth. Warm ivory, espresso type, burnt copper—same as the app.
Primary logo
Official mark + wordmark pairing for navigation and marketing.
CareerScope
App icon
Official app icon as provided—do not redraw, recolor, or alter geometry.
Clear space & preferred sizing
Minimum padding
Keep clear space around the mark of at least ~12% of the icon width on every side. Never crowd with other UI.
Preferred sizes
- Navigation: 36px desktop / 30px mobile
- Footer: ~28px tall
- Official app icon: brand orange (#BD6635) squircle + black scope mark
- Hero / brand moments: 72–80px
- Favicon: 16×16 / 32×32 / 48×48 (from official mark)
- Apple / Android: 180×180 / 192×192 / 512×512
Incorrect usage
Do not stretch
Do not rotate
Do not recolor
Do not add glow / shadow
- Do not crop, outline, or place gradients over the mark.
- Do not recreate or redraw the geometry.
- Always preserve aspect ratio—never stretch.
Color palette
Background
#F6F1E9
Surface
#FCFAF6
Text / Dark
#1C1713
Accent
#BD6635
Secondary
#806B5C
Border
#DED7CD
Typography
Display: Cormorant Garamond
Body: DM Sans
Your career, in focus
Recommended for you · Tell us about your experience